Process: 4 steps in the motion pipeline.

Most projects follow these 4 basic steps to ensure a smooth and successful result.

A 3-D rendering of a target like object used to represent the defined stage of the motion process

Step 1

Define

We gather and agree upon the project's goals, scope, and constraints.

Step 2

Discover

Research helps determine mood, style and concept. Storyboards and animatic created.

3d illustration of a pair of modern binoculars to represent discovery in the motion design process
3d illustration of pencil representing the design stage of motion design

Step 3

Design

Components are built out and animated. Iteration helps us to zero in and get things just right.

Step 4

Deliver

Everything gets fine tuned, approved, and rendered. Final assets are delivered on time and within budget.

3d illustration of a rocket made from a pencil to represent the concept of delivery in the motion design process

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