The process

6 steps in the
motion pipeline.

From my Washington, DC studio, I guide motion design and animation projects through these six stages, from the first conversation to the finished video.

Step 1
Discover
Understand the brand, audience, and goals through research, mood boards, and client discussions to define direction.
Step 2
Define
Outline project scope, timelines, and key deliverables, ensuring clear expectations and a structured roadmap for success.
Step 3
Concept
Develop creative ideas, visual themes, and storytelling strategies that align with the project’s core message and audience.
Step 4
Design
Craft detailed assets, storyboards, and animatics, ensuring a cohesive visual style and narrative flow for animation.
Step 5
Animate
Bring static designs to life through motion, refining timing, adding effects, and integrating sound for full impact.
Step 6
Deliver
Render and export final assets, ensuring all files meet technical requirements and are ready for client use and distribution.